Holidays are the times when people are attracted to Facebook,

so they spend most of their spare time purchasing online products.

Is it right as an advertiser to be available on holidays and seasons only?!

In this article, you will learn what you can do concerning Facebook ads during holidays and seasons.

You can’t ignore the fact that you’re competing with an endless number of advertisers that offer better products with incomparable prices to reach the same users. So, be creative by targeting the right people using the right message.

Being unavailable for certain months of the year can make you have no experience of how to target people in the right way! Here are some advice.

First of all, you should spend the entire year building a highly engaged — and relevant — community. people should know you, trust you, and see you available all the year around.

Secondly, you should spend the year driving traffic to your website. Those who visit your website once are likely to return — but re-engaging them is important. By spending money to drive website traffic, also builds an audience you can remarket to later to build your fan base, increase your email list, and sell.

Thirdly, you should spend the year building your email list using offers and private groups to collect email addresses. Then Email these people throughout the year. When your big sales push comes during the holidays, you’ll be emailing as well as reaching them with Facebook ads.

Facebook ads are a commitment. To truly succeed, you need to do more than get your feet wet, you need to swim.

 Are you ready for swimming now?